Claim
My absolute favorite writing style: 'My wifi dropped for 3 seconds. Here are 11 lessons about organizational resilience.' Or 'I ran out of milk this morning. 4 things it taught me about supply chain management.'
Mechanism
By taking a trivial, relatable incident and stretching it into a business lesson, you create a hook that's memorable and shareable. The absurdity of the connection makes the insight stick.