27 playbooks

Methodology playbooks distilled across the corpus.

• AEO relevance engineering — passages, schema, mirrors, scorecard
• Campaign strategy — channels, calendar, webinars, nurture
• Claim verify — substrate-fidelity truth gate
• Competitive analysis — landscape, profiles, battlecards
• Copywriting mastery — direct response to modern conversion
• Design principles for marketing assets
• Design thinking for content — page architecture, psychology, prototyping
• Help documentation — taxonomy, architecture, production
• Humanizer — strip AI-writing tells from any draft
• ICP definition — firmographics, triggers, macro trends
• Landing-page CRO — 7-section rubric
• Launch plan — tiered GTM execution
• LLM wiki — persistent knowledge substrate for AI agents
• Messaging matrix and homepage rollout
• Narrative compose — master story, message house, pillar copy
• PMM coaching — iterative document review with feedback retention
• PMM measurement framework
• Positioning Document — full pipeline
• pSEO — programmatic pages without helpful-content nuking
• Sales enablement — battlecards, ROI, decks, training
• Synthetic audience test — pre-flight buyer panel
• The Converting-Copy Playbook — five-fundamentals operating routine drawn from Schafer, Gerhardt, Shleyner, Handley, Harland, and Miller into a usable copywriting practice
• The Mental Models Operating System — combining Kahneman's bias inventory with Munger's latticework into an operational decision-quality playbook
• The Pricing-as-Strategic-Function Playbook — Simon, Ramanujam, Skok, and Hormozi integrated into a usable pricing operating routine
• The Tactical Empathy Discovery Playbook — Voss's five tools integrated into a usable sales discovery, customer research, and difficult-conversation routine
• Win/loss framework — closing the deal-to-positioning loop
• Writing craft — universal sentence-level principles