a builder's codex
codex · operators · Ashley Herbert Popa · ins_ashley-herbert-popa-build-skill-frameworks-for-pmm-levels

Build custom skill frameworks to develop PMMs at each level.

By Ashley Herbert Popa · Leading Product Marketing at Bynder · 2026-04-10 · thread · Build custom skill frameworks to develop PMMs at each level.

Tier A · TL;DR
Build custom skill frameworks to develop PMMs at each level.

Claim

I built my own PMM skill framework because HR's generic levels never covered the specific skillsets I expect from Junior, PMM, and Senior PMMs.

Mechanism

By defining what 'good' looks like at each level, PMMs can self-assess, identify growth areas, and get assigned quarterly projects that build those skills within real work—making development part of the job, not an add-on.

Open the interactive view → View original source → Markdown source →