Go-to-market tactics for new features is a theory question; real launches depend on timeline, resources, and favors.

Claim

In interviews, GTM plans sound clean: audience research, messaging, channels, measurement, repeat. But in practice, launches are equal parts strategy, improvisation, and a little diplomacy.

Mechanism

Real-world constraints like surprise timelines, limited budgets, and needing favors from design teams force PMMs to constantly adapt frameworks to messy reality.