Claim
IMO the AEO playbook is 90% bullsh*t. We wasted 1 year and tens of thousands of dollars figuring this out. It's noise. We tried them all and gave them enough time to work.
Mechanism
That's it. You know, the stuff we used to call "good SEO/great content marketing strategy."
Conditions
Holds when: the operating context matches the post's stated frame (team shape, stage, tooling, buyer type).
Fails when: the practice is lifted into a different stage or buyer context without reworking the underlying mechanism.
Evidence
"IMO the AEO playbook is 90% bullsh*t. We wasted 1 year and tens of thousands of dollars figuring this out."
— Madhav Bhandari, LinkedIn, 2026-04-10
Signals
- Citations as a service
- Position tracking in LLM answers
- LLMS.txt robots files
Counter-evidence
No opposing view in current corpus.
Cross-references
- (none in current corpus)