a builder's codex
codex · operators · Kate Syuma · ins_kate-syuma-build-in-public-lead-engine

Building in public is the only growth channel you need if you share real insights.

By Kate Syuma · Growth Advisor, ex-Miro | Founder at Growthmates | Speaker · Creator | PLG · Activation · UX · 2026-04-10 · thread · Building in public is the only growth channel you need if you share real insight

Tier B · TL;DR
Building in public is the only growth channel you need if you share real insights.

Claim

I don’t pay for any kind of ads to promote my business. Instead, I 100% build in public — content is my lead engine. I share insights on product growth openly here and break down frameworks I use with clients.

Mechanism

By openly sharing frameworks and real client work, you attract the exact audience that needs your expertise. Trust and authority replace ad spend.

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