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codex · operators · Mengqi Pei · ins_mengqi-pei-sticky-cta-friction-removal

Sticky CTAs remove friction and boost conversion by 28%.

By Mengqi Pei · Independent Growth Design Consultant · 2026-04-10 · thread · Sticky CTAs remove friction and boost conversion by 28%.

Tier A · TL;DR
Sticky CTAs remove friction and boost conversion by 28%.

Claim

Making the CTA sticky and changing it from transparent to solid increased signups by 28% in 15 minutes.

Mechanism

Users who want to convert often face friction from poor UX, like having to scroll back up to find the signup button. A sticky, visible CTA removes that obstacle, letting intent turn into action without extra effort.

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