Claim
Amplitude says for half of all products, >98% of new users aren't active two weeks after first action. At Pontera, we made activation a top priority by product design, then built in-app onboarding guides in Pendo to directly guide users to the Aha moment, reducing time-to-value and increasing activation.
Mechanism
By researching the onboarding process and building in-app guides that directly lead users to the core value moment, you can measurably improve activation and reduce TTV. See claim.