Claim
The fix for AI-driven GTM misalignment isn't another tool—it's integrating AI into how teams work by treating marketing strategy like engineers treat a codebase: one source of truth, version-controlled, that every teammate's AI tool pulls from.
Mechanism
When positioning, personas, messaging, and competitive intel live in a single, version-controlled knowledge base, every AI tool (from campaign briefs to ad copy to sales one-pagers) pulls from the same context. This eliminates local fragmentation, keeps everyone aligned as context changes, and compounds value with every update.