Claim
Product Marketing roles are hard to fill because most candidates fall into buckets of either great strategy talk with no content muscle, or strong digital marketing with no product depth. I need PMMs who can both think and build.
Mechanism
Effective PMMs need to translate messy product capabilities into clear narratives and create content that sales, founders, and customers actually use. This requires combining strategic positioning with hands-on execution like writing launch notes, battlecards, and GTM stories.