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codex · operators · Svitlana Shuliak · ins_svitlana-shuliak-pmm-vs-marketing-manager-vs-head-of-marketing

PMM, Marketing Manager, and Head of Marketing are not the same job — and conflating them creates overload, not efficiency.

By Svitlana Shuliak · Product Marketing Manager @ Reply.io | Product Marketing, Positioning & GTM | Sharing how to make products easier to understand and sell 💓 · 2026-04-10 · thread · PMM, Marketing Manager, and Head of Marketing are not the same job — and conflat

Tier B · TL;DR
PMM, Marketing Manager, and Head of Marketing are not the same job — and conflating them creates overload, not efficiency.

Claim

Product Marketing Manager, Marketing Manager, Head of Marketing — not the same job. Not even close. They all sit under 'marketing,' but work, mindset, day-to-day — almost nothing overlaps.

Mechanism

Each role has a distinct focus: PMM connects features to pain points and measures adoption; Marketing Manager owns channels and demand gen; Head of Marketing sets strategy and aligns with the CEO. When one person does all three, it's overload, not efficiency.

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