a builder's codex
codex · operators · Amole Naik

Amole Naik

Bio

Head of Growth at Anthropic, the fastest-growing company in history (1B → 19B ARR in 14 months). Built CASH (Claude Accelerates Sustainable Hypergrowth) — the team's tool for automating growth experimentation across a four-stage loop. Earlier ran growth at Mercury (banking) and MasterClass (consumer subscription). Vocal advocate for quality and brand as growth levers, not taxes, and for cross-functional alignment as the irreducibly human task in AI-native growth orgs.

Operating themes

Cards

Sources captured

Insights · 4

Tier B · ai-native · product
In AI products, capability overhang is the central growth problem
Tier A · growth-demand · pmm
Add friction when it helps users decide whether the product is for them
Tier B · growth-demand · pmm
Brand and quality are growth levers, not constraints on growth
Tier B · product · leadership
Use 2 engineering weeks as the threshold for engineer-owned vs PM-owned work
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