Bio
Former Head of Growth at Instacart with prior growth leadership at Instagram and Facebook. Public reference voice for the "understand-work" growth philosophy — that data informs understanding, not the reverse — and for the adjacent-user theory of growth inflection.
Operating themes
- Understand → identify → execute. Reverse the default "identify and justify."
- Impact = environment + skills. Pick the lever where both are favourable.
- Adjacent user is the inflection point. Move the target one notch outward, not greenfield.
- Change requires vision + skills + incentives + resources + plan. Missing any one kills the change.
Cards
- Lead with understand-work, not identify-and-justify — data informs understanding, not the reverse — Understand the work first; data is for confirming the picture, not the plan [Tier B]
Sources captured
- 2026-04-28 — Lenny's Podcast, "Understand work, adjacent user theory, impact frame" (
raw/podcasts/bangaly-kaba--understand-work-impact-frame--2026-04-28.md)