a builder's codex
codex · operators · Daniel Kahneman

Daniel Kahneman

Bio

Daniel Kahneman's foundational contribution is the two-system model of cognition that explains why intelligent people make predictable errors. System 1 operates automatically, rapidly, and effortlessly, generating impressions, feelings, and inclinations that feel like truth. System 2 is the deliberate, analytical, resource-intensive process that can override System 1 but rarely bothers to, because it is inherently lazy and defaults to endorsing whatever System 1 suggests.

Operating themes

Cards

Sources captured

Insights · 6

Tier A · gtm · sales-cs
The first number sets the range — anchoring decides the negotiation before it starts
Tier A · product · gtm
Losses feel about 2× as painful as equivalent gains — switching costs are paid in pain, not dollars
Tier A · leadership · strategy
Noise is at least as damaging as bias — and most orgs have no instrument to even see it
Tier A · product · engineering
The planning fallacy guarantees every launch timeline is optimistic — the fix is the outside view
Tier A · strategy · leadership
Your initial intuition is a System 1 output, not an objective assessment
Tier A · research-discovery · strategy
The less you know, the more confident you are — WYSIATI builds the cleanest stories from the thinnest data
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