a builder's codex
codex · operators · Else van der Berg

Else van der Berg

Bio

Product coach who writes about practical AI-augmented product management workflows. Coached 50+ product teams on being "data-informed." Key thesis: the gap between PMs who stare at dashboards and PMs who act comes down to (1) interpreting what you see and (2) connecting quantitative data to qualitative context. Advocates Claude Code + analytics MCP as a way to synthesize qual + quant in one conversation.

Operating themes

Cards

Sources captured

Insights · 1

Tier B · product · ai-native
Data shows what; the why lives in qualitative context. Merge them in one AI conversation.
Open the interactive profile → newsletter · website · blog