Bio
Product marketing consultant who runs Building Momentum, a blog and newsletter helping B2B SaaS startups with positioning, messaging, and GTM. Created the Customer Value Positioning (CVP) framework — a 4-step process (Discover Buyer Persona → Describe Value → Detail Product Fit → Define Positioning) that produces actionable deliverables including homepage copy. Maintains a curated swipe file of 680+ product marketing articles. Emphasis on customer interviews as non-negotiable, selling to situations rather than job titles, and concrete outputs over abstract positioning docs. Closely aligned with VPC-driven methodology (VPC-based, evidence-driven positioning).
Operating themes
- Operating thesis: Positioning must be customer-centric, not internal-assumption-driven — interviews are non-negotiable, and the output should be actionable homepage copy, not abstract documents
- Positioning
- Messaging
- Product Marketing
- B2b Saas Gtm
Cards
- i've lead major repositioning and pivots over the last 12 years and these are the most — Lessons from leading major repositioning and pivots over the last 12 years [Tier B]
- 3. Iterate with the AI meaningfully. Don't just ask for changes - tell it WHY you're ma — Iterate with the AI meaningfully — don't just ask for changes, tell it WHY [Tier B]
Sources captured
- 2026-04 —
building-momentum-swipe-file-james-doman-pipe.md(operator essay archive)