Bio
Builds Productive PMM and DemoDash. Shares practical advice, templates, and inspiration for founding product marketers. Argues that buyers trust ROI evidence above other proof types, and that anonymous benchmark data closes the gap when customers won't go on record.
Operating themes
- Customer ROI evidence is the highest-trust proof point — UserEvidence cites 51% of B2B buyers ranking it most trustworthy.
- Anonymous benchmark stats unlock unblockable customers — when legal, secrecy, or attribution kills named ROI quotes, aggregate data substitutes.
Cards
- Anonymous benchmark stats unlock ROI proof when named-customer attribution is blocked — When customers can't go on record, aggregate proof points close the trust gap [Tier B]
- Customer ROI evidence is the highest-trust proof point for B2B buyers — 51% of B2B buyers rank customer ROI as most trustworthy form of proof [Tier B]
Sources captured
- LinkedIn activity 7308140273509756928 (2026-04-10 scrape) — 10 examples of ROI evidence
- raw/linkedin/pmm-mining/linkedin-saved-posts-2026-04-10.md