Bio
Josh Braun's approach inverts the standard sales copy playbook. Most conversion copywriting teaches you to position yourself as the expert who has the answer. Braun teaches the opposite: position yourself as a peer who has a question. The moment you try to convince someone, you activate their resistance. The moment you ask a genuine question, you activate their curiosity.
Operating themes
- Operating thesis: Sales isn't about persuading people. It's about guiding prospects to persuade themselves. The moment you try to convince someone, you activate their resistance. Equal positioning (peer-to-peer) beats expert positioning (expert-to-prospect) every time.
- Conversion Web Copywriting
- Sales Messaging
- Cold Outreach
Cards
- The moment you try to convince someone, you activate their resistance — ask, don't tell — The moment you try to convince someone, you activate their resistance — ask, don't tell [Tier B]
Sources captured
_None archived in codex yet — original ingest archived externally._