Bio
GTM strategist and author. Runs the GTM Strategist newsletter and consultancy. Co-authored the 2026 Claude for GTM Pulse Report with Kyle Poyar (200-operator survey on AI tooling in GTM). Argues PMM should absorb AEO before SEO or growth eat the surface.
Operating themes
- AEO is a GTM capability, not a content side-project — competitive unit shifts from rankings to mentions.
- AI tools combine with CRMs through orchestration — neither replaces the other.
- PMM as the natural owner of new AI-mediated discovery surfaces.
Cards
- AEO is a GTM capability, not an SEO experiment — AEO is a GTM capability, not an SEO experiment [Tier B]
- In SEO you compete for rankings; in AEO you compete for mentions — In SEO you compete for rankings; in AEO you compete for mentions [Tier B]
- AI tools combine with CRMs through orchestration; they do not replace them — AI tools combine with CRMs through orchestration; they do not replace them [Tier B]
- Simple agents reading rich, specific context outperform complex agents reading thin context — Simple agents reading rich, specific context outperform complex agents reading thin context [Tier B]
Sources captured
- 2026-04-17 — AEO: How to Make AI Recommend Your Product (
raw/essays/maja-voje--aeo-gtm-capability--2026-04-17.md) - 2026-04 — Claude for GTM Pulse Report 2026 (with Kyle Poyar) (
raw/essays/maja-voje--claude-gtm-pulse--2026-04.md) - 2026-05-01 — Content engineering — rich context beats sophisticated agents (with Benjamin Gibert, https://knowledge.gtmstrategist.com/)
External
- Newsletter: https://knowledge.gtmstrategist.com/