Bio
Marie Haynes is the SEO industry's leading authority on Google algorithm recovery, having built her entire practice around helping sites that have been penalized by Google core updates, Panda, Penguin, and manual actions regain their rankings. Her diagnostic methodology begins with Google's Quality Rater Guidelines (QRG), the 170+ page document that Google uses to train its 12,000+ human quality raters. Haynes was one of the first SEO practitioners to recognize that the QRG is not just a training document for raters but a roadmap for what Google's algorithms are being trained to evaluate. Her audit process systematically compares a site's E-E-A-T signals against the criteria in the QRG, identifying specific gaps in expertise demonstration, authoritativeness signals, and trust indicators.
Operating themes
- Operating thesis: Algorithm recovery is a systematic diagnostic process, not guesswork; the Google Quality Rater Guidelines are the closest thing to a public roadmap for what Google considers quality, and sites that align with those guidelines recover while sites that chase shortcuts do not.
- Eeat Optimization
- Algorithm Recovery
- Technical Seo Audit
- Seo Measurement
Cards
- The Quality Rater Guidelines are the closest thing Google has to a public ranking roadmap — The Quality Rater Guidelines are the closest thing Google has to a public ranking roadmap [Tier B]
Sources captured
- 2026-04 —
the-google-quality-rater-guidelines-and-eat-wmarie-haynes.md(operator essay archive) - 2026-04 —
keeping-up-with-the-google-updates-with-marie-haynes.md(operator essay archive) - 2026-04 —
googles-quality-raters-guidelines-marie-haynes-optimisey.md(operator essay archive)