Bio
Park Howell is the leading practitioner of applied storytelling for business and brand strategy. His central contribution is translating the narrative structures that have governed human communication since antiquity into practical, repeatable frameworks for brand strategy, sales, marketing, and leadership communication. His work sits at the intersection of three streams: the mythological tradition of Joseph Campbell's Hero's Journey, the narrative science of Dr. Randy Olson's ABT framework, and the persuasion psychology of Robert Cialdini's six principles of influence.
Operating themes
- Operating thesis: Story is not a nice-to-have marketing tactic but the operating system of human cognition. The ABT (And, But, Therefore) is the DNA of all compelling communication, and the 10-step Story Cycle System maps Joseph Campbell's Hero's Journey to business to place the customer as hero and the brand as mentor.
- Storytelling For Business
- Brand Narrative Construction
- Brand Strategy Development
Cards
- ABT (And, But, Therefore) is the DNA of compelling communication — ABT (And, But, Therefore) is the DNA of compelling communication [Tier A]
Sources captured
- 2026-04 —
the-most-powerful-business-storytelling-starts-with-the-abt.md(operator essay archive) - 2026-04 —
the-10-step-storytelling-process-to-create-abundance-in-your-business.md(operator essay archive) - 2026-04 —
learn-this-proven-brand-story-framework.md(operator essay archive) - 2026-04 —
this-brand-storytelling-book-will-help-you-find-your-story.md(operator essay archive) - 2026-04 —
the-7-primal-elements-to-every-business-story-that-our-caveman-brain-cant-resist.md(operator essay archive)