a builder's codex
codex · operators · Sanne IJspeerd

Sanne IJspeerd

Bio

Sanne IJspeerd — Fractional Product Marketing Lead for B2B SaaS

Captured from public LinkedIn corpus (2026-04-10 reactions sweep).

Insights · 1

Tier B · pmm
Most B2B SaaS expansion fails because companies pick the wrong segment, not the wrong tactics
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