a builder's codex
codex · browse · sales-cs

domain

sales-cs

37 cards · 20 operators · 32 tier-A claims · 5 synthesis patterns.

Strongest claims

  1. The first number sets the range, anchoring decides the negotiation before it starts Daniel Kahneman
  2. Done-for-you for the strategy, done-with-you and DIY for the rest, never sell time Alex Hormozi
  3. True switching readiness requires five aligned signals, not just competitor usage. Disha Thakkar
  4. Challenger and JOLT are complementary, not competing, high performers diagnose the buyer's mindset and switch playbooks within the same deal Matt Dixon
  5. 40% of star sales performers are Challengers; 7% are Relationship Builders, most companies hire for the wrong profile Matt Dixon
  6. When buyers are indecisive, 73% of reps double down on hammering the status quo, and it backfires 84% of the time Matt Dixon

Adjacent domains

Synthesis patterns in sales-cs

37 insights in sales-cs