Bio
Strategic narrative consultant. Authored the 2015 Medium post "The Greatest Sales Deck I've Ever Seen" (the Zuora deck) that crossed 2 million views and turned narrative consulting into a budgetable B2B service. Came to narrative work via screenwriting books after a failed dot-com pitch — repaired the rejection by treating the buyer as the protagonist in a changing world. Clients include Zuora, Gong, Salesforce-era teams, 360Learning.
Operating themes
- The buyer is the hero, not the product. Strategic narrative reframes pitches around an external shift the buyer faces.
- Compress the shift. 1–3 words or it doesn't travel.
- Obstacles, not problems. Buyer pains are gates to a victory state, and features are the gifts that clear the gates.
Cards
- Sell the world-shift, not the product comparison — Sell the world-shift, not the product comparison [Tier A]
- Compress the shift to 1–3 words even when it loses fidelity — Compress the shift to 1–3 words even when it loses fidelity [Tier B]
- Frame features as obstacles to a new game, not problems to be solved — Frame features as obstacles to a new game, not problems [Tier B]
- Run a monthly narrative-drift audit across decks, homepage, and release notes — Run a monthly narrative-drift audit across decks, homepage, and release notes [Tier B]
Sources captured
- 2026-04-28 — Lenny's Podcast, "Strategic Narrative Framework" (
raw/podcasts/andy-raskin--strategic-narrative-framework--2026-04-28.md) - 2026-04 — April update on andyraskin.com — story-is-strategy framing (
raw/essays/andy-raskin--story-is-strategy--2026-04.md)