domain

design

32 cards · 12 operators · 23 tier-A claims · 5 synthesis patterns.

Strongest claims

1. Agent-first content has six platform layers, access, discovery, capability, format, token, UX bridge Addy Osmani
2. Pain of paying is modulated by method, timing, and granularity, design payment to minimise the felt cost Dan Ariely
3. The Power of Free, the gap between $0.01 and $0.00 is psychologically larger than any other 1-cent gap Dan Ariely
4. The Relativity Principle, humans cannot evaluate prices in isolation, only by comparison Dan Ariely
5. Humor in copy is only valuable if removing it weakens the persuasive argument, decoration distracts; functional humor reframes Dave Harland
6. Once per section, one sentence should scream, and the quiet sentences are what make the scream possible Dave Harland

Adjacent domains

• pmm · 29 co-occurrences
• marketing · 22 co-occurrences
• growth-demand · 6 co-occurrences
• strategy · 5 co-occurrences
• leadership · 2 co-occurrences
• product · 2 co-occurrences
• ai-native · 1 co-occurrences
• engineering · 1 co-occurrences

Synthesis patterns in design

• Agents are first-class users, design for output, not navigation
• Pricing is a behavioral-architecture problem
• Copywriting craft is built on five reinforcing fundamentals
• Generalists with taste, shipping end-to-end
• Quality and friction-as-feature are growth levers, not constraints

32 insights in design

• Agent-first content has six platform layers, access, discovery, capability, format, token, UX bridge · Addy Osmani
• Pain of paying is modulated by method, timing, and granularity, design payment to minimise the felt cost · Dan Ariely
• Pennies-a-day, framing an annual price as daily trivializes the cost · Dan Ariely
• The Power of Free, the gap between $0.01 and $0.00 is psychologically larger than any other 1-cent gap · Dan Ariely
• The Relativity Principle, humans cannot evaluate prices in isolation, only by comparison · Dan Ariely
• Did you make yourself laugh while writing?, a reliable KPI for newsletter quality · Ann Handley
• White space is oxygen, dense unbroken text creates cognitive load; strategic white space lets the eye rest and the reader continue · Ann Handley
• Humor in copy is only valuable if removing it weakens the persuasive argument, decoration distracts; functional humor reframes · Dave Harland
• Ideas need to simmer, walking away from a draft and returning later is necessary for critical editing, not optional · Dave Harland
• Once per section, one sentence should scream, and the quiet sentences are what make the scream possible · Dave Harland
• Could a caveman understand your homepage?, three questions, no marketing vocabulary · Donald Miller
• The brand's job is to be a credible guide, empathy ("I get it") + authority ("I can help"), not to be the hero · Donald Miller
• The brain ignores anything that doesn't signal survival, your message has to land in survival terms in seconds · Donald Miller
• Articulate the buyer's problem at three layers, external, internal, and philosophical, or your message rings shallow · Donald Miller
• Five Ps × five Qs, design-thinking applied to strategy compresses 6-18 months into under 6 weeks · Marty Neumeier
• Six statements, two sides, the Brand Commitment Matrix forces alignment between what the customer believes and what the company stands for · Marty Neumeier
• Onlyness is a company-viability test, not a positioning exercise, if you can't fill in the blank, the company is the problem · Marty Neumeier
• Viewers remember the celebrity and forget the product, celebrity endorsement often fails its actual job · David Ogilvy
• The consumer isn't a moron, she is your wife. Insulting her intelligence with vapid slogans doesn't sell; it disrespects her. · David Ogilvy
• I prefer the discipline of knowledge to the anarchy of ignorance, research before creative · David Ogilvy
• Never write an advertisement you wouldn't want your own family to read, the family test as ethical filter · David Ogilvy
• Advertising is selling, not art, when I write an advert I don't want you to find it 'creative'; I want you to find it so interesting you buy the product · David Ogilvy
• In a world of infinite choice, the product *is* the marketing, anything average is invisible · Seth Godin
• Feature Shock, too many features make the product hard to explain, costly to build, and overpriced (Amazon Fire Phone) · Madhavan Ramanujam
• Three sequential passes, pole + headline first, voice second, integration third, single-pass writing collapses persuasion and personality into mush · Cole Schafer
• Would you say it to the reader's face without flinching?, the test that separates copy from manipulation · Cole Schafer
• Clarity beats cleverness, always, a headline that requires interpretation is a headline that fails · Eddie Shleyner
• Conciseness is respect, every unnecessary word signals that you value your message more than the reader's time · Eddie Shleyner
• Abstract claims disappear from memory; concrete images persist, vividness creates memorability · Eddie Shleyner
• Writing while emotional is a deliberate strategy, not unprofessional, the writer's emotional investment transfers to the reader · Eddie Shleyner
• Don't play the game on its own terms, change the game to one you can beat · Dave Trott
• If no advertising has a point-of-difference, all advertising has is a point-of-sameness, and no one notices · Dave Trott